The visual element of the project, of course, was the main idea. I wanted to bring poetry to people in pubs and streets and taxis around Toronto, capture it on video and post it online. However, the visual aspect of a poem itself is also very important, and I think to fully absorb a poem you need to actually read it; this is why I decided to post the work next to the video. I really wanted the viewer be able to read along.
One of the most surprising results of the project so far has been the overwhelmingly positive public response.
The enthusiasm with which pedestrians agree to read for me is astonishing. I would say that out of every ten people I ask to read a poem, nine say yes. When I started, I never expected a 90% response rate, which speaks of my own misperceptions about the way the Canadian public views poetry. People are willing and curious, they just might not be inspired to seek it out on their own – they need a push. Many of my readers want to discuss the poem or poet with me after they read, and almost all are fascinated by the project.